Named people in the GTM cases: Who built
the engine?
Named people, documented experience, and specific contributions. Skills inferred from a career or decision are labeled as interpretation.
Aaron Levie
Co-founder and CEO
BoxAbhi
founder with Cambridge MBA
FleekAbhinav Asthana
Cofounder and CEO
PostmanAdam Bujak
Capgemini automation leader; partner-side operator
UiPathAdam Carr
Head of Global Sales in the 2023 account
MiroAdam Guild
CEO and co-founder
Owner.comAdam Markowitz
Cofounder and CEO; retrospective author
DrataAdam Wiggins
Cofounder
HerokuAdarsh Hiremath
Cofounder; CTO at launch, later co-CEO
MercorAidan Gomez
co-founder and CEO
CohereAkshay Kothari
COO/co-founder in the historical profile
NotionAlan Chang
CEO and co-founder, former Revolut operator
Fuse EnergyAlex Bouaziz
CEO
DeelAlex Halliday
founder and CEO, interviewed about segmentation and customer onboarding
AirOpsAlex Holt
Field CTO
ElevenLabsAlex Kendall
co-founder and CEO
WayveAlex MacCaw
Founder
ClearbitAlex Mashrabov
Co-founder and CEO
HiggsfieldAlex Shevchenko
Co-founder
GrammarlyAlex Solomon
Cofounder
PagerDutyAlex Stephany
CEO and former JustPark operator
BeamAlex Zhu
Musical.ly cofounder; TikTok senior vice president in 2018
TikTokAlexander Rinke
Co-founder and co-CEO
CelonisAlexandr Wang
Cofounder; CEO until the June 2025 Meta move
ScaleAlexandre de Brebisson, Kundan Kumar and Jose Sotelo
Lyrebird founders
DescriptAlexis Ohanian
Co-founder
RedditAlfred Lin
Sequoia investor and board member
DoorDashAlina Vandenberghe
Cofounder
Chili PiperAlly DeForest
Author of the 2022 customer-success handbook
Chili PiperAman Narang
Co-founder
ToastAmanda Kahlow
Founder
6senseAmi Luttwak
Co-founder and CTO
WizAmir Haghighat
Co-founder & CTO
BasetenAmit Bendov
Co-founder and CEO
GongAmjad Masad
Co-founder & CEO
ReplitAmy Pressman
Co-founder
MedalliaAndrew Bialecki
Co-founder and CEO
KlaviyoAndrew Guttormsen
Co-founder, growth and marketing
CircleAndrew Mason
Founder
DescriptAndrew Mauboussin
Engineering and ML leader in archived Surge biography
Surge AIAndrew Miklas and Baskar Puvanathasan
Cofounders
PagerDutyAndrew Ofstad
Co-founder; product leader in the historical interview
AirtableAndrew Petrov, Kos Stiskin, Oleg Laguta and Yakov Novikov
co-founders identified by the investor
FinomAndrew Schapiro
Creative director in the 2021 interview
CalmAndrew Warden
Marketing executive
SemrushAndrey Dobrynin
managing director interviewed about product evolution
InvestEngineAndrey Khusid
Co-founder and CEO
MiroAndrus Purde
Early marketing leader
PipedriveAndy Byrne
Co-founder and early CEO
ClariAndy Konwinski
Co-founder
PerplexityAndy Puddicombe
Co-founder
HeadspaceAneel Bhusri
Cofounder
WorkdayAngelica Cabellos
SVP, Value Engineering International
CelonisAnkit Sobti and Abhijit Kane
Cofounders
PostmanAnna Baird
Former CFO/COO, later CRO
OutreachAnne Raimondi
COO and Head of Business appointed 2021
AsanaAnnie Liao
Build Club founder; education partner
ManusAnthony Katz
First account executive
BasetenAnton Osika
Co-founder & CEO
LovableAra Mahdessian
Cofounder and CEO in the memo
ServiceTitanArash Ferdowsi
Co-founder
DropboxAravind Srinivas
Co-founder and CEO
PerplexityArjun Prakash
co-founder and CEO
DistylArmen Zildjian
VP Sales in historical GTM discussion
DriftArtem Sokolov
founder
HumanoidArtur Bergman
Founder
FastlyArvind Jain
co-founder, former Google Distinguished Engineer and Rubrik co-founder
GleanAshley Kramer
CRO, appointed September 2026
ElevenLabsAshu Singhal
Cofounder
BenchlingAssaf Hefetz
Cofounder and technical leader
SnykAssaf Rappaport
Co-founder and CEO
WizAugusto Marietti
Cofounder
KongBastian Nominacher
Co-founder and co-CEO
CelonisBen Chestnut
Co-founder
MailchimpBen Freeman
co-founder, former Tessian growth leader
OmneaBen Uretsky
Cofounder; founding CEO
DigitalOceanBernd Greifeneder
Co-founder and CTO
DynatraceBill Galfano
InStereo co-founder and CEO
SalesloftBill Gates
Co-founder
MicrosoftBipul Sinha
Cofounder and CEO; profile subject
RubrikBlake Beltram
Cofounder; original product builder
MindbodyBob Wise
Executive author of the pricing-policy update
HerokuBob Young
Cofounder
Red HatBobby Murphy
Co-founder
SnapchatBonnie Bogle
Development Seed leader and announcement author
MapboxBorge Hald
Co-founder and early CEO
MedalliaBradford Jordan
Head of Productivity & Enablement
BasetenBrendan Foody
Cofounder; CEO at launch, co-CEO in 2026 release
MercorBrendan Schwartz
Co-founder
WistiaBrent Frei
Co-founder and former CMO
SmartsheetBret Taylor
co-founder with Salesforce, Quip, Facebook and Google experience
SierraBrian Acton
Cofounder
WhatsAppBrian Armstrong
Cofounder and CEO in the retrospective
CoinbaseBrian Campbell
Commercial leader
Lightning AIBrian Chesky
Co-founder
AirbnbBrian Donahoo
CEO in the early interview
AppFolioBrian Halligan
Co-founder; early CEO
HubSpotBrian McCarthy
President of Global Revenue and Field Operations
CursorBrooks Pettus
President, Customer on the reviewed page
Housecall ProBryan Helmig
Co-founder
ZapierBryant Chou
Co-founder
WebflowCaleb Kruse
Chief of staff
MidjourneyCameron Adams
Co-founder
CanvaCarl Quinn
Early customer and advocate
JFrogCarla Wood Balch
President of Altos Solutions in the announcement
Flatiron HealthCarles Reina
First GTM hire; former VP of Revenue
ElevenLabsCarlo Gualandri
founder and CEO
SoldoCecilia Stallsmith
Chief Marketing Officer, 2026 interview
LovableCecilia Ziniti
co-founder and CEO, three-time general counsel
GC AIChad Peets
RPT partner supporting GTM team buildout
CognitionCharles Geschke
Co-founder
AdobeChase Lochmiller
Co-founder & CEO
CrusoeChenyu Zhao
Co-founder
FireworksChris Agarpao
First employee
eBayChris Britt
Cofounder
ChimeChris Degnan
Chief Revenue Officer
CognitionChris Farinacci
COO during the scaling period
AsanaChris Golec
Founder
DemandbaseChris Jennings
Cofounder
SentryChris Lavigne
Early video creator
WistiaChris Savage
Co-founder and CEO
WistiaChris Wanstrath
co-founder and interviewee
GitHubChristian Chabot
Co-founder and early CEO
TableauChristina Cacioppo
Cofounder and CEO
VantaClaire Butler
First GTM hire; employee 10
FigmaClaire Carroll
Analytics engineer and community manager
dbt LabsClément Delangue
Cofounder
Hugging FaceCristina Cordova
COO appointed in 2023
LinearCristina Junqueira
Cofounder
NubankCully Cavness
Co-founder, President & CSO
CrusoeCurtis Simpson
CISO and customer advocate
ArmisDamon Billian
Early community leader
CloudflareDan Cook
Sales leader in the cited talk
LucidDan Kurzius
Co-founder
MailchimpDan Levin
Former COO
BoxDaniel Dines
Co-founder and CEO
UiPathDannie Herzberg
President
BasetenDanny Grander
Cofounder
SnykDarius Contractor
Growth adviser appointed in 2022
Otter.aiDave Duffield
Cofounder
WorkdayDave Gerhardt
VP Marketing in historical GTM discussion
DriftDave Goldberg
CEO in the post-2009 period
SurveyMonkeyDave Teare, Sara Teare, Roustem Karimov and Natalia Karimov
Founding families
1PasswordDavid Barrett
Founder and CEO in cited interviews/filing
ExpensifyDavid Baszucki
Founder and CEO; essay author
RobloxDavid Cancel
Co-founder; CEO in historical account
DriftDavid Cramer
Cofounder
SentryDavid Darmanin
Co-founder
HotjarDavid Heinemeier Hansson
Co-founder
BasecampDavid Holz
Founder
MidjourneyDavid Hsu
Founder
RetoolDavid Luck
founder and CEO named in the company timeline
Capital on TapDavid Morandi
Co-founder and CTO
MarketoDavid Okuniev
Co-founder
TypeformDavid Orr
Parched Hospitality president and owner, named customer spokesperson
SundayDavid Vélez
Founder and CEO; retrospective author
NubankDavid Wadhwani
Digital Media / Creativity and Productivity leader
AdobeDavid Wheeler
Early team member
KitDavid Wortendyke
Co-founder
HighspotDenis Yarats
Co-founder and CTO
PerplexityDerek Shimozawa
Payments Platform Engineering
MercorDevon Groff
Early associate sales engineer
RetoolDharmesh Shah
Co-founder and CTO
HubSpotDheeraj Pandey
Cofounder and interview subject
NutanixDiane Greene
Co-founder and founding CEO
VMwareDietmar Hopp
Cofounder
SAPDimitris Samouris
CEO
Junior AIDmitriy Zaporozhets
project creator
GitLabDmitry Gerasimenko
Founder
AhrefsDmitry Melnikov
Co-founder
SemrushDmitry Shevelenko
Chief Business Officer
PerplexityDmytro Lider
Co-founder
GrammarlyDoug Winter
Co-founder and former CEO
SeismicDr Shun Pang
founder with NHS medical experience
AnimaDr Sonia Szamocki
founder and former NHS doctor
01HealthDr Thomas Kelly
founder and CEO
Heidi HealthDrew Houston
Co-founder and CEO at launch
DropboxDustin Moskovitz
Co-founder
AsanaDwight Merriman, Eliot Horowitz and Kevin Ryan
founders with DoubleClick experience
MongoDBDylan Baker
Early community builder
dbt LabsEd Calnan
Co-founder and former CRO
SeismicEd Hallen
Co-founder
KlaviyoEdith Harbaugh
Cofounder
LaunchDarklyEduardo Pontes and Ali Mazanderani
founders identified by Accel
TeyaEdward Wible
Cofounder
NubankEdwin Chen
Founder and CEO
Surge AIEilon Reshef
Co-founder and product leader
GongElena Verna
Head of Growth, as identified in December 2025 interview
LovableElias Torres
Co-founder
DriftElon Musk
Author and financier identified in the 2006 plan
TeslaEmily Jorgens
Enterprise partnerships leader
PerplexityEmmanuel Straschnov
Co-founder
BubbleEran Ashkenazi
Global support and services leader
SentinelOneEran Zinman
Co-founder and co-CEO
monday.comEric Glyman
Cofounder and CEO in the interview
RampEric Gundersen
Founder and early business-development leader
MapboxEric Yuan
Founder and CEO in the sources studied
ZoomErica Xu
Co-founder
ObsidianErik Cassel
Early co-builder named in the founder account
RobloxErik Swan
Cofounder named in the product-history chapter
SplunkEugen Alpeza
co-founder, former Palantir commercial/AIP work
EdraEugenio Pace
Cofounder
Auth0Evan Goldberg
Founder
NetSuiteEvan Reiser
Co-founder and CEO
Abnormal SecurityEvan Spiegel
Co-founder
SnapchatFabian Hedin
Co-founder
LovableForrest Zeisler
Cofounder
JobberFrank Swain
Worldwide sales leader, appointed 2010
AppDynamicsFranz Doerr
founder, previously at Deutsche Bank
flatfairFred Ehrsam
Cofounder
CoinbaseFred Luddy
Founder and CEO in the interview
ServiceNowFred Xie
Co-founder
SeismicFrederic Kerrest
Cofounder
OktaGabe Pereyra
Cofounder
HarveyGabe Rogol
CEO
DemandbaseGadi Shamia
CEO appointed in 2019, formerly Talkdesk COO
ReplicantGai Kun
Kuaishou senior vice president; Kling oversight
Kling AIGaines Murfee
AE in 2017; later customer-implementation manager
Chili PiperGarrett Camp
Co-founder
UberGaurav Vohra
Growth and onboarding leader
SuperhumanGautier Cloix
CEO, formerly Palantir France CEO
H CompanyGeddes Munson
SVP Engineering on the reviewed page
AffirmGemma Cipriani-Espineira
Chief Customer Officer in 2022
Chili PiperGeoff Dalgas and Jarrod Dixon
Founding developers
Stack OverflowGeorgiana Laudi
Marketing director in 2014
UnbounceGerald Chappell
CEO
AboundGina Gotthilf
Former VP of Marketing and Growth
DuolingoGirish Mathrubootham
Co-founder
FreshworksGorkem Yurtseven
FAL CTO; distribution partner
Kling AIGrad Conn
Chief experience officer during the scaling period
SprinklrGraham Audenart
Owner of Painters Enterprise; first customer
JobberGrant Lee
Co-founder
GammaGreg Marsh
CEO
NousGreg Schwartz
Co-founder and CEO
StockXGregory Holmes
Early worldwide sales leader
ZoomGuillaume Moubeche
Co-founder and CEO
lemlistGuillermo Rauch
Vercel founder and CEO, author of the 2020 positioning change
VercelGurdeep Singh Pall
President of AI strategy, appointed 2024
QualtricsGuy Kawasaki
Chief evangelist from 2014
CanvaGuy Podjarny
Cofounder
SnykHarrison Chase
founder and retrospective author
LangChainHassaan Raza
CEO and co-founder interviewed about product and infrastructure strategy
TavusHasso Plattner
Cofounder
SAPHaya Odeh
Co-founder, VP of Design
ReplitHayden Brown
CEO since January 2020
UpworkHenrique Dubugras
Cofounder and co-CEO in the 2022 interview
BrexHenry Schuck
Co-founder and CEO
ZoomInfoHenry Ward and Manu Kumar
co-founders of eShares
CartaHenry Yang
Co-founder and CMO
ManusHermann Frank
co-founder and CEO
GigsHjalmar Nilsonne
CEO and co-founder
Neko HealthHowie Liu
Co-founder and CEO
AirtableIan Heidt
Cofounder
Housecall ProIlja Smarjov
Customer Success Manager in 2018
PipedriveImmad Akhund
Cofounder and CEO
MercuryIon Stoica
Databricks co-founder and UC Berkeley professor, interviewed about commercialization and partnerships
DatabricksIrina Novoselsky
CEO in the 2025 account
HootsuiteIsaac Saldana
Cofounder
SendGridIvan Zhao
Co-founder
NotionJack Dorsey
Block/Square cofounder and interview subject
BlockJack Newton
Cofounder
ClioJacob Haddad
CEO, Oxford engineering background
AccurxJake Crump
Help-center author
Product HuntJames Cadwallader
co-founder and CEO
ProfoundJames Dewar
CEO, Goldsmiths computer science and Imperial machine learning
ScarletJames Hawkins
Cofounder and co-CEO
PostHogJames Ramsey
Worldwide sales and distribution leader, historical
NetSuiteJan Koum
Cofounder
WhatsAppJan Oberhauser
founder and CEO
n8nJanine Pelosi
Chief marketing officer at IPO
ZoomJason Citron
Cofounder
DiscordJason Droege
Chief Strategy Officer from September 2024; interim CEO appointed June 2025
ScaleJason Fried
Co-founder
BasecampJason Mills
Product and customer leader; CPO in 2021 filing
ExpensifyJason Zintak
CEO during the documented PMF transition
6senseJavi
co-founder and COO
HappyRobotJay Chaudhry
Founder and CEO; interview subject
ZscalerJay Kreps, Neha Narkhede and Jun Rao
co-founders and Kafka creators at LinkedIn
ConfluentJay Maloney
SVP, Cloud Sales
CrusoeJayshree Ullal
founding CEO, former Cisco SVP
Arista NetworksJeff Atwood
Cofounder
Stack OverflowJeff Bailey
CRO appointed in 2024
Stack OverflowJeff Burke
Business development, as identified by Google case study
ReplitJeff Lawson
co-founder and CEO at the time of the interview, describing the developer-to-enterprise sales transition
TwilioJeff Shiner
CEO during cited growth period; executive chairman on current biography
1PasswordJeff Tangney
Founder and CEO in the launch interview
DoximityJen Wong
Chief operating officer, joined in 2018
RedditJim Cook
Early Netflix executive and retrospective author
NetflixJim Eberlin
Founder
GainsightJoe Gebbia
Co-founder
AirbnbJoe McDonald
CEO
tem.Joe Sexton
President of worldwide field operations from 2012
AppDynamicsJoe Thomas
Co-founder
LoomJoel Gascoigne
Founder
BufferJoel Spolsky
Co-founder
Trello · Stack OverflowJohan Brenner
Creandum investor and retrospective author
KlarnaJohn Bicket
Cofounder and CTO
SamsaraJohn D’Agostino
Head of worldwide sales in the 2014 case
QualtricsJohn Foley
Cofounder and CEO in the 2019 account
PelotonJohn Kodumal
Cofounder
LaunchDarklyJohn McMahon
Board member and sales advisor
SprinklrJohn Van Siclen
CEO during the major scaling and reinvention period
DynatraceJohn Warnock
Co-founder
AdobeJohnny Ho
Co-founder
PerplexityJon Miller
Engagio cofounder; joined Demandbase as CPO in 2020
Demandbase · MarketoJon Noronha
Co-founder and CPO
GammaJon Wang and Jeffery Liu
co-founders and co-CEOs named in the announcement
Assort HealthJonathan Grimm
Co-founder and CTO
ToastJonathan Liu
Head of Sales Operations in Unify case study
Together AIJonny
co-founder and CEO
getscopeJordan Topoleski
COO; CFO Council author
CursorJorn van Dijk
Co-founder
FramerJosh Haas
Co-founder
BubbleJosh Payne
founder and CEO
NscaleJosé Morales
CRO appointed in 2020
FreshworksJudith Faulkner
Founder
Epic SystemsJulia O’Mara
COO
PickleJulien Chaumond
Cofounder
Hugging FaceJuliet Stanton
Linguistics specialist
Surge AIJustyn Howard
Co-founder; executive chair since 2024
Sprout SocialJyoti Bansal
Founder and early CEO
AppDynamicsKai Mak
CRO, appointed September 2024
Together AIKaitlin Sahlinger
Professional-services leader
HighspotKarl Bach and Archy de Berker
co-founders
AxleKarl Sun
Co-founder
LucidKarri Saarinen
Co-founder and CEO
LinearKate Jarvis
CEO and co-founder
Fifth DimensionKatie Boyd
Success Methodology Manager
GongKaveh Rostampor and Niklas Skog
co-founders
PlanhatKelly Wright
First salesperson and later sales executive
TableauKen Fine
Chief customer officer, appointed 2013
MedalliaKen Xie
Co-founder and CEO
FortinetKevan Lee
Marketing leader
BufferKevin Huang
COO
VoyKevin Moore
CRO
Abnormal SecurityKevin Systrom
Cofounder and former CEO
InstagramKody Fisher and Zach Hudson
Technical support practitioners
CursorKoen Bok
Co-founder
FramerKristen Habacht
Early sales leader
TrelloKristo
Cofounder named in the official story
WiseKyle Porter
Co-founder and former CEO
SalesloftLarry Ellison
Oracle founder; oral-history subject
OracleLatané Conant
CRO appointed in 2023; former role
6senseLauren Lennon and Alex Levinson
Authors of the June 2025 customer-trust statement
ScaleLeandra Fishman Yanagawa
SVP, Sales and Customer Success (joined August 2016)
SendGridLeo Widrich
Co-founder
BufferLew Cirne
Founder
New RelicLi Yang
Head of Product and Operations
Kling AILin Qiao
Co-founder & CEO
FireworksLuca Ferrari
Bending Spoons co-founder and CEO
EvernoteLucy Guo
Cofounder
ScaleLuis Capelo
Grid.ai co-founder
Lightning AILuis von Ahn
Co-founder
DuolingoLuke Diaz
VP of Customer Success in 2020
ClearbitMahi De Silva
Co-founder and chief strategy officer
HiggsfieldManny Medina
Co-founder
OutreachMarc Benioff
Cofounder
SalesforceMarc Boquet and Dan Gamito
Early team members
KitMarc Diouane
Global field operations leader, appointed 2014
ZuoraMarc Ewing
Cofounder
Red HatMarc Romano
Co-founder
SeismicMarc Warner
CEO
FacultyMarco Palladino
Cofounder
KongMarcus Ryu
Cofounder and CEO in 2014
GuidewireMarius Tîrcă
Co-founder and CTO
UiPathMark Gainey
Co-founder
StravaMark Mader
CEO in the cited period
SmartsheetMark Roberge
First salesperson; later sales leader
HubSpotMartin Klenk
Co-founder and CTO
CelonisMati Staniszewski
Co-founder and CEO
ElevenLabsMatias Woloski
Cofounder and original CTO
Auth0Matt Biilmann and Chris Bach
Netlify co-founders named in its milestone history
NetlifyMatt Bonde
Customer-facing success practitioner
CloseMatt Epstein
Early CMO
RipplingMatt Inman
Early programmer
MozMatt Kixmoeller
Vice president, Products in the 2015 announcement
Pure StorageMatt MacInnis
COO
RipplingMatt Millen
Sales leader during scaling
OutreachMatt Plank
Early sales leader and later CRO
RipplingMatt Robenolt
First paying customer, later contributor involved in the company
SentryMatt Wallach
Co-founder and president at the time of interview
Veeva SystemsMatthew Prince, Michelle Zatlyn and Lee Holloway
Cofounders
CloudflareMax Junestrand
CEO with business and venture-capital experience
LegoraMax Levchin
Founder and CEO on the reviewed page
AffirmMax Lytvyn
Co-founder
GrammarlyMax and Lestat McCree
co-founders
HealfMay Habib
CEO
WRITERMelanie Perkins
Co-founder
CanvaMichael Balaban
Co-founder & CPO
LambdaMichael Gould
Founder
AnaplanMichael Polelle
Chief Customer Officer from April 2014
GuidewireMichael Pryor
Co-founder and CEO during the period
TrelloMichael Truell
Co-founder and CEO
CursorMichael Xie
Co-founder and CTO
FortinetMichel Combes
CEO, from May 2026
LambdaMichele Catasta
President
ReplitMiguel Milano
CRO and co-owner from 2020
CelonisMike Arntz
Field operations leader in the 2018 filing
SmartsheetMike Cannon-Brookes
Co-founder and CEO interviewed
AtlassianMike Horvath
Co-founder
StravaMike Knoop
Co-founder
ZapierMike Krieger
Cofounder and technical leader
InstagramMike Volpe
Early marketing leader
HubSpotMitchell Hashimoto and Armon Dadgar
co-founders, collaborators in University of Washington cloud research
HashiCorpMohit Aron
Founder and CEO in the launch announcement
CohesityMoisey Uretsky
Cofounder
DigitalOceanNadir Izrael
Co-founder and CTO
ArmisNamnso Ukpanah
Designer advocate, Africa
FigmaNancy Fairbank
Strategic Projects Lead
MercorNat Turner
Cofounder
Flatiron HealthNathan Barry
Founder
KitNathan Bashaw
Early designer and developer
Product HuntNathan Blecharczyk
Co-founder
AirbnbNathan St. Martin
Chief of staff in the 2015 account
GainsightNicholas Warner
CRO from 2017; later COO
SentinelOneNick Mehta
CEO from 2013
GainsightNick Persico
Early sales and marketing operator; later revenue operations and product
CloseNick Rico
Customer-acquisition leader and article author
LucidNicolas Dessaigne and Julien Lemoine
Cofounders
AlgoliaNicolas Sharp
CEO and co-founder, author of the launch announcement
AttioNicolas Vandenberghe
Cofounder
Chili PiperNik Storonsky
Cofounder and CEO on the reviewed page
RevolutNitin T Bhat
Executive author of the 2026 update
HerokuNoah Rolff
VP of Customer Success from 2026
Abnormal SecurityNoam Lovinsky
CEO of first alpha customer SpringFul
CodaOfer Bengal and Yiftach Shoolman
Commercial-company founders
RedisOleg Shchegolev
Co-founder
SemrushOli Gardner
Co-founder and educator
UnbounceOliver Sharp
Co-founder
HighspotOlly Thornton-Berry and Jack Bidgood
co-founders and school friends
ThirdfortOsvald Nitski and Bertie Vidgen
APEX coauthors
MercorParker Conrad
Co-founder and CEO
RipplingParker Harris
Cofounder
SalesforcePatrick Ryan and Mary Lin
co-founders named in Odin’s official company record
OdinPatrick and John Collison
StripePaul Allen
Co-founder
MicrosoftPaul Biggar
Cofounder
CircleCIPaul Copplestone
co-founder and author of the alpha launch postmortem
SupabasePaul Forster
CEO at launch
IndeedPaul Roiter
CEO
XelixPengfei Wan
Head of Visual Generation and Interaction Center
Kling AIPeter Caputa IV and Carol Ortenberg
Early reseller/partner team
HubSpotPeter Fenton
Early investor and board member
New RelicPeter Reinhardt
Cofounder; founding CEO
SegmentPhelim Bradley
co-founder and CEO
ProlificPhil Fernandez
Co-founder and CEO
MarketoPhil Libin
Early CEO
EvernotePhilip Belamant
co-founder and CEO
ZilchPhilipp
co-founder
ConductPierre Naudé
CEO during fiscal 2021
nCinoPierre Omidyar
Founder
eBayPiotr Dąbkowski
Co-founder; research and engineering
ElevenLabsPippa Begg
CEO named on the official company page
Board IntelligencePradeep Rathinam
Chief Customer Officer in the 2020 announcement
FreshworksPranav Ganesh
Author of self-serve Enterprise launch
ReplitRagy Thomas
Founder
SprinklrRahul Vohra
Founder
SuperhumanRaj Dutt and Anthony Woods
Cofounders
Grafana LabsRand Fishkin
Co-founder; early CEO and educator
MozRavi Thakur
Customer success and service delivery leader, 2016
CoupaRian Gauvreau
Cofounder
ClioRich Pierson
Co-founder
HeadspaceRichie Cartwright
founder named in the company’s YC profile
AIOS MedicalRick Perreault
Co-founder and CEO in historical interviews
UnbounceRick Stollmeyer
Cofounder; early GTM and service lead
MindbodyRob Bernshteyn
CEO during the scaling period
CoupaRob Das
Cofounder named in the chapter
SplunkRob Forman
Co-founder and president at the 2021 acquisition
SalesloftRob Tarkoff
Combined-company CEO, 2026
SeismicRob Zuber
CTO at the time of the 2023 report
CircleCIRobert
First paying user, as named in founder interview
Auth0Robert Brooks IV
Chief Commercial Officer
LambdaRobert Hohman
Cofounder and CEO at launch
GlassdoorRobert Muñoz
Co-founder
TypeformRobert Wahbe
Co-founder and former standalone CEO
HighspotRoss Moser
Former VP Customer Success and Operations; later CPO
SurveyMonkeyRowan Trollope and Benjamin Renaud
Executive and technical leaders in the 2025 change
RedisRoy Mann
Co-founder and co-CEO
monday.comRoy Reznik
Co-founder
WizRujul Zaparde
CEO
ZipRussell Kaplan
Co-founder and president
CognitionRyan Barretto
CEO; previously global sales and success leader
Sprout SocialRyan Engley
Early customer-success leader; later VP Product Marketing
UnbounceRyan Finley
Founder
SurveyMonkeyRyan Graves
Early general manager
UberRyan Holmes
Founder
HootsuiteRyan Hoover
Founder
Product HuntRyan King
Cofounder
ChimeRyan Singer
Early designer and product practitioner
BasecampRyan Smith
Co-founder and early CEO
QualtricsSaji Wickramasekara
Cofounder and CEO; letter author
BenchlingSalvatore Sanfilippo
Redis creator; later developer evangelist
RedisSam Liang
Co-founder and CEO
Otter.aiSam Oh
Marketing leader in the 2024 account
AhrefsSam Pillar
Cofounder and CEO
JobberSam Wolk
MIT Sustainable Design Lab user
Lightning AISanjay Jeyakumar
Co-founder
Abnormal SecuritySanjit Biswas
Cofounder and CEO; letter author
SamsaraSantiago Nestares
co-founder and CEO
DualEntrySarah Bird
CEO during 2016 refocus
MozSarung Tripathi
VP Customer Experience in Pylon case study
Together AISasha Haco
CEO and co-founder
UnitaryScott Breitenother, Duncan Fraser, Danny Brown and Michelle Ballen
Early Casper practitioners
dbt LabsScott Cook and Tom Proulx
founders named in the company history
IntuitScott Farquhar
Co-founder
AtlassianScott Heiner
Early employee
Surge AIScott Johnston
Executive leading the 2019 refocus
DockerScott Wu
Co-founder and CEO
CognitionSean Walters
CRO, former Medallia and IBM sales leader
DatadogSeb
co-founder with Secret Escapes operating experience
BenSergie Magdalin
Co-founder
WebflowShahed Khan
Co-founder
LoomShay Banon
Elasticsearch creator and Elastic co-founder, author of the retrospective
ElasticShida Li
Co-founder
ObsidianShishir Mehrotra
Co-founder
CodaShiv Rao
Founder and CEO in the account
AbridgeShlomi Ben Haim
Cofounder
JFrogSimon Last
Co-founder
NotionSimon Wistow
Cofounder
FastlySolomon Hykes
Founder
DockerSoumya Tulloss
SVP of Sales
FireworksSridhar Vembu
Co-founder; early salesperson
ZohoStan Vishnevskiy
Cofounder
DiscordSteli Efti
Co-founder and CEO
CloseStepan Pachikov
Original Evernote founder
EvernoteStephanie Carullo
COO appointment in the cited announcement
BoxStephen Balaban
Co-founder & CTO
LambdaStephen Whitworth
founder and author of the US expansion explanation
incident.ioSteve Ballmer
First business manager, hired 1980
MicrosoftSteve Cox
CEO of combined Clari and Salesloft
ClariSteve Fredette
Co-founder
ToastSteve Goldberg
CRO appointed in 2020
SalesloftSteve Huffman
Co-founder
RedditSteve Jobs
Co-founder
AppleSteve Pace
CRO / worldwide sales leader in scaling period
DynatraceSteve Rowland
President appointed in 2023
KlaviyoSteve Wozniak
Co-founder
AppleSteven Hao and Walden Yan
Founding technical/product team
CognitionSteven Hunter
CEO and co-founder
9finStewart Butterfield
Co-founder; CEO during the period studied
SlackSualeh Asif, Aman Sanger and Arvid Lunnemark
Co-founders
CursorSue Barsamian
HP senior vice president of indirect sales in the case study
AnaplanSundeep Jain
President
MercorSurojit Chatterjee
CEO and founder
EmaSurya Midha
Cofounder; COO at launch, later board chairman
MercorTaavet
Cofounder named in the official story
WiseTao Zhang
Co-founder and chief product officer
ManusThomas Paul Mann
Co-founder and author of the Teams launch announcement
RaycastThomas Wolf
Cofounder
Hugging FaceTien Tzuo
Founder and category evangelist
ZuoraTim Glaser
Cofounder and co-CEO
PostHogTim Jenkins and Jose
Cofounders named in the interview
SendGridTim Soulo
CMO and product adviser
AhrefsTim Zheng
Founder and CEO
Apollo.ioTimo Rein
Co-founder
PipedriveTobi Lütke
Founder and CEO identified in the retrospective
ShopifyTodd McKinnon
Cofounder and interview subject
OktaTom Gonser
Founder
DocuSignTom Lowry
Designer advocate
FigmaTomer London
co-founder and CPO
GustoTomer Weingarten
Founder and CEO
SentinelOneTony Thomas
Co-founder; early technical product builder
ZohoTony Xu
Co-founder and CEO
DoorDashTooey Courtemanche
Founder and CEO in the interview
ProcoreTope Awotona
Founder
CalendlyTorkel Ödegaard
Project creator and cofounder
Grafana LabsTravis Kalanick
Co-founder and initial incubator
UberTri Dao
Chief Scientist, appointed July 2023
Together AITrish Webb
Chief Customer Officer at research date
DemandbaseTristan Handy
Cofounder
dbt LabsTuhin Srivastava
Co-founder & CEO
BasetenUdi Ledergor
Marketing leader; later chief evangelist
GongVahe Kuzoyan
Cofounder and head of product in the memo
ServiceTitanValentin Neumann
CEO and co-founder
Cortea AIVenkat Rangan
Co-founder and CTO
ClariVinay Hiremath
Co-founder
LoomVipul Ved Prakash
Cofounder and CEO
Together AIViral Bajaria
Technical co-founder
6senseVlad Magdalin
Co-founder
WebflowVlad Yatsenko
Cofounder
RevolutWade Foster
Co-founder and CEO
ZapierWayne Pommen
Chief Revenue Officer on the reviewed page
AffirmWill Ahmed
Founder and CEO
WhoopWill Pearce and Ed Boulle
co-founders with space-industry backgrounds
OrbitalWilliam Falcon
Founder; creator of PyTorch Lightning
Lightning AIWilliam Zeqiri
co-founder with Dubai Holding startup experience
FreshaWilson Chan
founder and CEO
PermutableWinston Weinberg
Cofounder and CEO
HarveyXiao Hong (Red)
Co-founder and CEO
ManusYerzat Dulat
Co-founder; technical leadership
HiggsfieldYevgeny Dibrov
Co-founder and CEO during startup growth
ArmisYichao 'Peak' Ji
Co-founder and chief scientist
ManusYinon Costica
Co-founder
WizYoav Landman and Fred Simon
Cofounders
JFrogYun Jin
Head of AI Infrastructure, Fireworks — customer
Crusoe · FireworksZach Nelson
CEO during the major independent scaling period
NetSuiteZach Perret and William Hockey
Cofounders
PlaidZach Weinberg
Cofounder
Flatiron HealthZack Cable
CRO appointed in 2022
Otter.aiZeb Evans
Founder and CEO
ClickUp