Named people in the GTM cases: Who built
the engine?

Named people, documented experience, and specific contributions. Skills inferred from a career or decision are labeled as interpretation.

AL

Aaron Levie

Co-founder and CEO

Box
A

Abhi

founder with Cambridge MBA

Fleek
AA

Abhinav Asthana

Cofounder and CEO

Postman
AB

Adam Bujak

Capgemini automation leader; partner-side operator

UiPath
AC

Adam Carr

Head of Global Sales in the 2023 account

Miro
AG

Adam Guild

CEO and co-founder

Owner.com
AM

Adam Markowitz

Cofounder and CEO; retrospective author

Drata
AW

Adam Wiggins

Cofounder

Heroku
AH

Adarsh Hiremath

Cofounder; CTO at launch, later co-CEO

Mercor
AG

Aidan Gomez

co-founder and CEO

Cohere
AK

Akshay Kothari

COO/co-founder in the historical profile

Notion
AC

Alan Chang

CEO and co-founder, former Revolut operator

Fuse Energy
AB

Alex Bouaziz

CEO

Deel
AH

Alex Halliday

founder and CEO, interviewed about segmentation and customer onboarding

AirOps
AH

Alex Holt

Field CTO

ElevenLabs
AK

Alex Kendall

co-founder and CEO

Wayve
AM

Alex MacCaw

Founder

Clearbit
AM

Alex Mashrabov

Co-founder and CEO

Higgsfield
AS

Alex Shevchenko

Co-founder

Grammarly
AS

Alex Solomon

Cofounder

PagerDuty
AS

Alex Stephany

CEO and former JustPark operator

Beam
AZ

Alex Zhu

Musical.ly cofounder; TikTok senior vice president in 2018

TikTok
AR

Alexander Rinke

Co-founder and co-CEO

Celonis
AW

Alexandr Wang

Cofounder; CEO until the June 2025 Meta move

Scale
AB

Alexandre de Brebisson, Kundan Kumar and Jose Sotelo

Lyrebird founders

Descript
AO

Alexis Ohanian

Co-founder

Reddit
AL

Alfred Lin

Sequoia investor and board member

DoorDash
AV

Alina Vandenberghe

Cofounder

Chili Piper
AD

Ally DeForest

Author of the 2022 customer-success handbook

Chili Piper
AN

Aman Narang

Co-founder

Toast
AK

Amanda Kahlow

Founder

6sense
AL

Ami Luttwak

Co-founder and CTO

Wiz
AH

Amir Haghighat

Co-founder & CTO

Baseten
AB

Amit Bendov

Co-founder and CEO

Gong
AM

Amjad Masad

Co-founder & CEO

Replit
AP

Amy Pressman

Co-founder

Medallia
AB

Andrew Bialecki

Co-founder and CEO

Klaviyo
AG

Andrew Guttormsen

Co-founder, growth and marketing

Circle
AM

Andrew Mason

Founder

Descript
AM

Andrew Mauboussin

Engineering and ML leader in archived Surge biography

Surge AI
AM

Andrew Miklas and Baskar Puvanathasan

Cofounders

PagerDuty
AO

Andrew Ofstad

Co-founder; product leader in the historical interview

Airtable
AP

Andrew Petrov, Kos Stiskin, Oleg Laguta and Yakov Novikov

co-founders identified by the investor

Finom
AS

Andrew Schapiro

Creative director in the 2021 interview

Calm
AW

Andrew Warden

Marketing executive

Semrush
AD

Andrey Dobrynin

managing director interviewed about product evolution

InvestEngine
AK

Andrey Khusid

Co-founder and CEO

Miro
AP

Andrus Purde

Early marketing leader

Pipedrive
AB

Andy Byrne

Co-founder and early CEO

Clari
AK

Andy Konwinski

Co-founder

Perplexity
AP

Andy Puddicombe

Co-founder

Headspace
AB

Aneel Bhusri

Cofounder

Workday
AC

Angelica Cabellos

SVP, Value Engineering International

Celonis
AS

Ankit Sobti and Abhijit Kane

Cofounders

Postman
AB

Anna Baird

Former CFO/COO, later CRO

Outreach
AR

Anne Raimondi

COO and Head of Business appointed 2021

Asana
AL

Annie Liao

Build Club founder; education partner

Manus
AK

Anthony Katz

First account executive

Baseten
AO

Anton Osika

Co-founder & CEO

Lovable
AM

Ara Mahdessian

Cofounder and CEO in the memo

ServiceTitan
AF

Arash Ferdowsi

Co-founder

Dropbox
AS

Aravind Srinivas

Co-founder and CEO

Perplexity
AP

Arjun Prakash

co-founder and CEO

Distyl
AZ

Armen Zildjian

VP Sales in historical GTM discussion

Drift
AS

Artem Sokolov

founder

Humanoid
AB

Artur Bergman

Founder

Fastly
AJ

Arvind Jain

co-founder, former Google Distinguished Engineer and Rubrik co-founder

Glean
AK

Ashley Kramer

CRO, appointed September 2026

ElevenLabs
AS

Ashu Singhal

Cofounder

Benchling
AH

Assaf Hefetz

Cofounder and technical leader

Snyk
AR

Assaf Rappaport

Co-founder and CEO

Wiz
AM

Augusto Marietti

Cofounder

Kong
BN

Bastian Nominacher

Co-founder and co-CEO

Celonis
BC

Ben Chestnut

Co-founder

Mailchimp
BF

Ben Freeman

co-founder, former Tessian growth leader

Omnea
BU

Ben Uretsky

Cofounder; founding CEO

DigitalOcean
BG

Bernd Greifeneder

Co-founder and CTO

Dynatrace
BG

Bill Galfano

InStereo co-founder and CEO

Salesloft
BG

Bill Gates

Co-founder

Microsoft
BS

Bipul Sinha

Cofounder and CEO; profile subject

Rubrik
BB

Blake Beltram

Cofounder; original product builder

Mindbody
BW

Bob Wise

Executive author of the pricing-policy update

Heroku
BY

Bob Young

Cofounder

Red Hat
BM

Bobby Murphy

Co-founder

Snapchat
BB

Bonnie Bogle

Development Seed leader and announcement author

Mapbox
BH

Borge Hald

Co-founder and early CEO

Medallia
BJ

Bradford Jordan

Head of Productivity & Enablement

Baseten
BF

Brendan Foody

Cofounder; CEO at launch, co-CEO in 2026 release

Mercor
BS

Brendan Schwartz

Co-founder

Wistia
BF

Brent Frei

Co-founder and former CMO

Smartsheet
BT

Bret Taylor

co-founder with Salesforce, Quip, Facebook and Google experience

Sierra
BA

Brian Acton

Cofounder

WhatsApp
BA

Brian Armstrong

Cofounder and CEO in the retrospective

Coinbase
BC

Brian Campbell

Commercial leader

Lightning AI
BC

Brian Chesky

Co-founder

Airbnb
BD

Brian Donahoo

CEO in the early interview

AppFolio
BH

Brian Halligan

Co-founder; early CEO

HubSpot
BM

Brian McCarthy

President of Global Revenue and Field Operations

Cursor
BP

Brooks Pettus

President, Customer on the reviewed page

Housecall Pro
BH

Bryan Helmig

Co-founder

Zapier
BC

Bryant Chou

Co-founder

Webflow
CK

Caleb Kruse

Chief of staff

Midjourney
CA

Cameron Adams

Co-founder

Canva
CQ

Carl Quinn

Early customer and advocate

JFrog
CW

Carla Wood Balch

President of Altos Solutions in the announcement

Flatiron Health
CR

Carles Reina

First GTM hire; former VP of Revenue

ElevenLabs
CG

Carlo Gualandri

founder and CEO

Soldo
CS

Cecilia Stallsmith

Chief Marketing Officer, 2026 interview

Lovable
CZ

Cecilia Ziniti

co-founder and CEO, three-time general counsel

GC AI
CP

Chad Peets

RPT partner supporting GTM team buildout

Cognition
CG

Charles Geschke

Co-founder

Adobe
CL

Chase Lochmiller

Co-founder & CEO

Crusoe
CZ

Chenyu Zhao

Co-founder

Fireworks
CA

Chris Agarpao

First employee

eBay
CB

Chris Britt

Cofounder

Chime
CD

Chris Degnan

Chief Revenue Officer

Cognition
CF

Chris Farinacci

COO during the scaling period

Asana
CG

Chris Golec

Founder

Demandbase
CJ

Chris Jennings

Cofounder

Sentry
CL

Chris Lavigne

Early video creator

Wistia
CS

Chris Savage

Co-founder and CEO

Wistia
CW

Chris Wanstrath

co-founder and interviewee

GitHub
CC

Christian Chabot

Co-founder and early CEO

Tableau
CC

Christina Cacioppo

Cofounder and CEO

Vanta
CB

Claire Butler

First GTM hire; employee 10

Figma
CC

Claire Carroll

Analytics engineer and community manager

dbt Labs
CD

Clément Delangue

Cofounder

Hugging Face
CC

Cristina Cordova

COO appointed in 2023

Linear
CJ

Cristina Junqueira

Cofounder

Nubank
CC

Cully Cavness

Co-founder, President & CSO

Crusoe
CS

Curtis Simpson

CISO and customer advocate

Armis
DB

Damon Billian

Early community leader

Cloudflare
DC

Dan Cook

Sales leader in the cited talk

Lucid
DK

Dan Kurzius

Co-founder

Mailchimp
DL

Dan Levin

Former COO

Box
DD

Daniel Dines

Co-founder and CEO

UiPath
DH

Dannie Herzberg

President

Baseten
DG

Danny Grander

Cofounder

Snyk
DC

Darius Contractor

Growth adviser appointed in 2022

Otter.ai
DD

Dave Duffield

Cofounder

Workday
DG

Dave Gerhardt

VP Marketing in historical GTM discussion

Drift
DG

Dave Goldberg

CEO in the post-2009 period

SurveyMonkey
DT

Dave Teare, Sara Teare, Roustem Karimov and Natalia Karimov

Founding families

1Password
DB

David Barrett

Founder and CEO in cited interviews/filing

Expensify
DB

David Baszucki

Founder and CEO; essay author

Roblox
DC

David Cancel

Co-founder; CEO in historical account

Drift
DC

David Cramer

Cofounder

Sentry
DD

David Darmanin

Co-founder

Hotjar
DH

David Heinemeier Hansson

Co-founder

Basecamp
DH

David Holz

Founder

Midjourney
DH

David Hsu

Founder

Retool
DL

David Luck

founder and CEO named in the company timeline

Capital on Tap
DM

David Morandi

Co-founder and CTO

Marketo
DO

David Okuniev

Co-founder

Typeform
DO

David Orr

Parched Hospitality president and owner, named customer spokesperson

Sunday
DV

David Vélez

Founder and CEO; retrospective author

Nubank
DW

David Wadhwani

Digital Media / Creativity and Productivity leader

Adobe
DW

David Wheeler

Early team member

Kit
DW

David Wortendyke

Co-founder

Highspot
DY

Denis Yarats

Co-founder and CTO

Perplexity
DS

Derek Shimozawa

Payments Platform Engineering

Mercor
DG

Devon Groff

Early associate sales engineer

Retool
DS

Dharmesh Shah

Co-founder and CTO

HubSpot
DP

Dheeraj Pandey

Cofounder and interview subject

Nutanix
DG

Diane Greene

Co-founder and founding CEO

VMware
DH

Dietmar Hopp

Cofounder

SAP
DS

Dimitris Samouris

CEO

Junior AI
DZ

Dmitriy Zaporozhets

project creator

GitLab
DG

Dmitry Gerasimenko

Founder

Ahrefs
DM

Dmitry Melnikov

Co-founder

Semrush
DS

Dmitry Shevelenko

Chief Business Officer

Perplexity
DL

Dmytro Lider

Co-founder

Grammarly
DW

Doug Winter

Co-founder and former CEO

Seismic
DS

Dr Shun Pang

founder with NHS medical experience

Anima
DS

Dr Sonia Szamocki

founder and former NHS doctor

01Health
DT

Dr Thomas Kelly

founder and CEO

Heidi Health
DH

Drew Houston

Co-founder and CEO at launch

Dropbox
DM

Dustin Moskovitz

Co-founder

Asana
DM

Dwight Merriman, Eliot Horowitz and Kevin Ryan

founders with DoubleClick experience

MongoDB
DB

Dylan Baker

Early community builder

dbt Labs
EC

Ed Calnan

Co-founder and former CRO

Seismic
EH

Ed Hallen

Co-founder

Klaviyo
EH

Edith Harbaugh

Cofounder

LaunchDarkly
EP

Eduardo Pontes and Ali Mazanderani

founders identified by Accel

Teya
EW

Edward Wible

Cofounder

Nubank
EC

Edwin Chen

Founder and CEO

Surge AI
ER

Eilon Reshef

Co-founder and product leader

Gong
EV

Elena Verna

Head of Growth, as identified in December 2025 interview

Lovable
ET

Elias Torres

Co-founder

Drift
EM

Elon Musk

Author and financier identified in the 2006 plan

Tesla
EJ

Emily Jorgens

Enterprise partnerships leader

Perplexity
ES

Emmanuel Straschnov

Co-founder

Bubble
EA

Eran Ashkenazi

Global support and services leader

SentinelOne
EZ

Eran Zinman

Co-founder and co-CEO

monday.com
EG

Eric Glyman

Cofounder and CEO in the interview

Ramp
EG

Eric Gundersen

Founder and early business-development leader

Mapbox
EY

Eric Yuan

Founder and CEO in the sources studied

Zoom
EX

Erica Xu

Co-founder

Obsidian
EC

Erik Cassel

Early co-builder named in the founder account

Roblox
ES

Erik Swan

Cofounder named in the product-history chapter

Splunk
EA

Eugen Alpeza

co-founder, former Palantir commercial/AIP work

Edra
EP

Eugenio Pace

Cofounder

Auth0
EG

Evan Goldberg

Founder

NetSuite
ER

Evan Reiser

Co-founder and CEO

Abnormal Security
ES

Evan Spiegel

Co-founder

Snapchat
FH

Fabian Hedin

Co-founder

Lovable
FZ

Forrest Zeisler

Cofounder

Jobber
FS

Frank Swain

Worldwide sales leader, appointed 2010

AppDynamics
FD

Franz Doerr

founder, previously at Deutsche Bank

flatfair
FE

Fred Ehrsam

Cofounder

Coinbase
FL

Fred Luddy

Founder and CEO in the interview

ServiceNow
FX

Fred Xie

Co-founder

Seismic
FK

Frederic Kerrest

Cofounder

Okta
GP

Gabe Pereyra

Cofounder

Harvey
GR

Gabe Rogol

CEO

Demandbase
GS

Gadi Shamia

CEO appointed in 2019, formerly Talkdesk COO

Replicant
GK

Gai Kun

Kuaishou senior vice president; Kling oversight

Kling AI
GM

Gaines Murfee

AE in 2017; later customer-implementation manager

Chili Piper
GC

Garrett Camp

Co-founder

Uber
GV

Gaurav Vohra

Growth and onboarding leader

Superhuman
GC

Gautier Cloix

CEO, formerly Palantir France CEO

H Company
GM

Geddes Munson

SVP Engineering on the reviewed page

Affirm
GC

Gemma Cipriani-Espineira

Chief Customer Officer in 2022

Chili Piper
GD

Geoff Dalgas and Jarrod Dixon

Founding developers

Stack Overflow
GL

Georgiana Laudi

Marketing director in 2014

Unbounce
GC

Gerald Chappell

CEO

Abound
GG

Gina Gotthilf

Former VP of Marketing and Growth

Duolingo
GM

Girish Mathrubootham

Co-founder

Freshworks
GY

Gorkem Yurtseven

FAL CTO; distribution partner

Kling AI
GC

Grad Conn

Chief experience officer during the scaling period

Sprinklr
GA

Graham Audenart

Owner of Painters Enterprise; first customer

Jobber
GL

Grant Lee

Co-founder

Gamma
GM

Greg Marsh

CEO

Nous
GS

Greg Schwartz

Co-founder and CEO

StockX
GH

Gregory Holmes

Early worldwide sales leader

Zoom
GM

Guillaume Moubeche

Co-founder and CEO

lemlist
GR

Guillermo Rauch

Vercel founder and CEO, author of the 2020 positioning change

Vercel
GS

Gurdeep Singh Pall

President of AI strategy, appointed 2024

Qualtrics
GK

Guy Kawasaki

Chief evangelist from 2014

Canva
GP

Guy Podjarny

Cofounder

Snyk
HC

Harrison Chase

founder and retrospective author

LangChain
HR

Hassaan Raza

CEO and co-founder interviewed about product and infrastructure strategy

Tavus
HP

Hasso Plattner

Cofounder

SAP
HO

Haya Odeh

Co-founder, VP of Design

Replit
HB

Hayden Brown

CEO since January 2020

Upwork
HD

Henrique Dubugras

Cofounder and co-CEO in the 2022 interview

Brex
HS

Henry Schuck

Co-founder and CEO

ZoomInfo
HW

Henry Ward and Manu Kumar

co-founders of eShares

Carta
HY

Henry Yang

Co-founder and CMO

Manus
HF

Hermann Frank

co-founder and CEO

Gigs
HN

Hjalmar Nilsonne

CEO and co-founder

Neko Health
HL

Howie Liu

Co-founder and CEO

Airtable
IH

Ian Heidt

Cofounder

Housecall Pro
IS

Ilja Smarjov

Customer Success Manager in 2018

Pipedrive
IA

Immad Akhund

Cofounder and CEO

Mercury
IS

Ion Stoica

Databricks co-founder and UC Berkeley professor, interviewed about commercialization and partnerships

Databricks
IN

Irina Novoselsky

CEO in the 2025 account

Hootsuite
IS

Isaac Saldana

Cofounder

SendGrid
IZ

Ivan Zhao

Co-founder

Notion
JD

Jack Dorsey

Block/Square cofounder and interview subject

Block
JN

Jack Newton

Cofounder

Clio
JH

Jacob Haddad

CEO, Oxford engineering background

Accurx
JC

Jake Crump

Help-center author

Product Hunt
JC

James Cadwallader

co-founder and CEO

Profound
JD

James Dewar

CEO, Goldsmiths computer science and Imperial machine learning

Scarlet
JH

James Hawkins

Cofounder and co-CEO

PostHog
JR

James Ramsey

Worldwide sales and distribution leader, historical

NetSuite
JK

Jan Koum

Cofounder

WhatsApp
JO

Jan Oberhauser

founder and CEO

n8n
JP

Janine Pelosi

Chief marketing officer at IPO

Zoom
JC

Jason Citron

Cofounder

Discord
JD

Jason Droege

Chief Strategy Officer from September 2024; interim CEO appointed June 2025

Scale
JF

Jason Fried

Co-founder

Basecamp
JM

Jason Mills

Product and customer leader; CPO in 2021 filing

Expensify
JZ

Jason Zintak

CEO during the documented PMF transition

6sense
J

Javi

co-founder and COO

HappyRobot
JC

Jay Chaudhry

Founder and CEO; interview subject

Zscaler
JK

Jay Kreps, Neha Narkhede and Jun Rao

co-founders and Kafka creators at LinkedIn

Confluent
JM

Jay Maloney

SVP, Cloud Sales

Crusoe
JU

Jayshree Ullal

founding CEO, former Cisco SVP

Arista Networks
JA

Jeff Atwood

Cofounder

Stack Overflow
JB

Jeff Bailey

CRO appointed in 2024

Stack Overflow
JB

Jeff Burke

Business development, as identified by Google case study

Replit
JL

Jeff Lawson

co-founder and CEO at the time of the interview, describing the developer-to-enterprise sales transition

Twilio
JS

Jeff Shiner

CEO during cited growth period; executive chairman on current biography

1Password
JT

Jeff Tangney

Founder and CEO in the launch interview

Doximity
JW

Jen Wong

Chief operating officer, joined in 2018

Reddit
JC

Jim Cook

Early Netflix executive and retrospective author

Netflix
JE

Jim Eberlin

Founder

Gainsight
JG

Joe Gebbia

Co-founder

Airbnb
JM

Joe McDonald

CEO

tem.
JS

Joe Sexton

President of worldwide field operations from 2012

AppDynamics
JT

Joe Thomas

Co-founder

Loom
JG

Joel Gascoigne

Founder

Buffer
JS

Joel Spolsky

Co-founder

Trello · Stack Overflow
JB

Johan Brenner

Creandum investor and retrospective author

Klarna
JB

John Bicket

Cofounder and CTO

Samsara
JD

John D’Agostino

Head of worldwide sales in the 2014 case

Qualtrics
JF

John Foley

Cofounder and CEO in the 2019 account

Peloton
JK

John Kodumal

Cofounder

LaunchDarkly
JM

John McMahon

Board member and sales advisor

Sprinklr
JV

John Van Siclen

CEO during the major scaling and reinvention period

Dynatrace
JW

John Warnock

Co-founder

Adobe
JH

Johnny Ho

Co-founder

Perplexity
JM

Jon Miller

Engagio cofounder; joined Demandbase as CPO in 2020

Demandbase · Marketo
JN

Jon Noronha

Co-founder and CPO

Gamma
JW

Jon Wang and Jeffery Liu

co-founders and co-CEOs named in the announcement

Assort Health
JG

Jonathan Grimm

Co-founder and CTO

Toast
JL

Jonathan Liu

Head of Sales Operations in Unify case study

Together AI
J

Jonny

co-founder and CEO

getscope
JT

Jordan Topoleski

COO; CFO Council author

Cursor
JD

Jorn van Dijk

Co-founder

Framer
JH

Josh Haas

Co-founder

Bubble
JP

Josh Payne

founder and CEO

Nscale
JM

José Morales

CRO appointed in 2020

Freshworks
JF

Judith Faulkner

Founder

Epic Systems
JO

Julia O’Mara

COO

Pickle
JC

Julien Chaumond

Cofounder

Hugging Face
JS

Juliet Stanton

Linguistics specialist

Surge AI
JH

Justyn Howard

Co-founder; executive chair since 2024

Sprout Social
JB

Jyoti Bansal

Founder and early CEO

AppDynamics
KM

Kai Mak

CRO, appointed September 2024

Together AI
KS

Kaitlin Sahlinger

Professional-services leader

Highspot
KB

Karl Bach and Archy de Berker

co-founders

Axle
KS

Karl Sun

Co-founder

Lucid
KS

Karri Saarinen

Co-founder and CEO

Linear
KJ

Kate Jarvis

CEO and co-founder

Fifth Dimension
KB

Katie Boyd

Success Methodology Manager

Gong
KR

Kaveh Rostampor and Niklas Skog

co-founders

Planhat
KW

Kelly Wright

First salesperson and later sales executive

Tableau
KF

Ken Fine

Chief customer officer, appointed 2013

Medallia
KX

Ken Xie

Co-founder and CEO

Fortinet
KL

Kevan Lee

Marketing leader

Buffer
KH

Kevin Huang

COO

Voy
KM

Kevin Moore

CRO

Abnormal Security
KS

Kevin Systrom

Cofounder and former CEO

Instagram
KF

Kody Fisher and Zach Hudson

Technical support practitioners

Cursor
KB

Koen Bok

Co-founder

Framer
KH

Kristen Habacht

Early sales leader

Trello
K

Kristo

Cofounder named in the official story

Wise
KP

Kyle Porter

Co-founder and former CEO

Salesloft
LE

Larry Ellison

Oracle founder; oral-history subject

Oracle
LC

Latané Conant

CRO appointed in 2023; former role

6sense
LL

Lauren Lennon and Alex Levinson

Authors of the June 2025 customer-trust statement

Scale
LF

Leandra Fishman Yanagawa

SVP, Sales and Customer Success (joined August 2016)

SendGrid
LW

Leo Widrich

Co-founder

Buffer
LC

Lew Cirne

Founder

New Relic
LY

Li Yang

Head of Product and Operations

Kling AI
LQ

Lin Qiao

Co-founder & CEO

Fireworks
LF

Luca Ferrari

Bending Spoons co-founder and CEO

Evernote
LG

Lucy Guo

Cofounder

Scale
LC

Luis Capelo

Grid.ai co-founder

Lightning AI
LA

Luis von Ahn

Co-founder

Duolingo
LD

Luke Diaz

VP of Customer Success in 2020

Clearbit
MD

Mahi De Silva

Co-founder and chief strategy officer

Higgsfield
MM

Manny Medina

Co-founder

Outreach
MB

Marc Benioff

Cofounder

Salesforce
MB

Marc Boquet and Dan Gamito

Early team members

Kit
MD

Marc Diouane

Global field operations leader, appointed 2014

Zuora
ME

Marc Ewing

Cofounder

Red Hat
MR

Marc Romano

Co-founder

Seismic
MW

Marc Warner

CEO

Faculty
MP

Marco Palladino

Cofounder

Kong
MR

Marcus Ryu

Cofounder and CEO in 2014

Guidewire
MT

Marius Tîrcă

Co-founder and CTO

UiPath
MG

Mark Gainey

Co-founder

Strava
MM

Mark Mader

CEO in the cited period

Smartsheet
MR

Mark Roberge

First salesperson; later sales leader

HubSpot
MK

Martin Klenk

Co-founder and CTO

Celonis
MS

Mati Staniszewski

Co-founder and CEO

ElevenLabs
MW

Matias Woloski

Cofounder and original CTO

Auth0
MB

Matt Biilmann and Chris Bach

Netlify co-founders named in its milestone history

Netlify
MB

Matt Bonde

Customer-facing success practitioner

Close
ME

Matt Epstein

Early CMO

Rippling
MI

Matt Inman

Early programmer

Moz
MK

Matt Kixmoeller

Vice president, Products in the 2015 announcement

Pure Storage
MM

Matt MacInnis

COO

Rippling
MM

Matt Millen

Sales leader during scaling

Outreach
MP

Matt Plank

Early sales leader and later CRO

Rippling
MR

Matt Robenolt

First paying customer, later contributor involved in the company

Sentry
MW

Matt Wallach

Co-founder and president at the time of interview

Veeva Systems
MP

Matthew Prince, Michelle Zatlyn and Lee Holloway

Cofounders

Cloudflare
MJ

Max Junestrand

CEO with business and venture-capital experience

Legora
ML

Max Levchin

Founder and CEO on the reviewed page

Affirm
ML

Max Lytvyn

Co-founder

Grammarly
ML

Max and Lestat McCree

co-founders

Healf
MH

May Habib

CEO

WRITER
MP

Melanie Perkins

Co-founder

Canva
MB

Michael Balaban

Co-founder & CPO

Lambda
MG

Michael Gould

Founder

Anaplan
MP

Michael Polelle

Chief Customer Officer from April 2014

Guidewire
MP

Michael Pryor

Co-founder and CEO during the period

Trello
MT

Michael Truell

Co-founder and CEO

Cursor
MX

Michael Xie

Co-founder and CTO

Fortinet
MC

Michel Combes

CEO, from May 2026

Lambda
MC

Michele Catasta

President

Replit
MM

Miguel Milano

CRO and co-owner from 2020

Celonis
MA

Mike Arntz

Field operations leader in the 2018 filing

Smartsheet
MC

Mike Cannon-Brookes

Co-founder and CEO interviewed

Atlassian
MH

Mike Horvath

Co-founder

Strava
MK

Mike Knoop

Co-founder

Zapier
MK

Mike Krieger

Cofounder and technical leader

Instagram
MV

Mike Volpe

Early marketing leader

HubSpot
MH

Mitchell Hashimoto and Armon Dadgar

co-founders, collaborators in University of Washington cloud research

HashiCorp
MA

Mohit Aron

Founder and CEO in the launch announcement

Cohesity
MU

Moisey Uretsky

Cofounder

DigitalOcean
NI

Nadir Izrael

Co-founder and CTO

Armis
NU

Namnso Ukpanah

Designer advocate, Africa

Figma
NF

Nancy Fairbank

Strategic Projects Lead

Mercor
NT

Nat Turner

Cofounder

Flatiron Health
NB

Nathan Barry

Founder

Kit
NB

Nathan Bashaw

Early designer and developer

Product Hunt
NB

Nathan Blecharczyk

Co-founder

Airbnb
NS

Nathan St. Martin

Chief of staff in the 2015 account

Gainsight
NW

Nicholas Warner

CRO from 2017; later COO

SentinelOne
NM

Nick Mehta

CEO from 2013

Gainsight
NP

Nick Persico

Early sales and marketing operator; later revenue operations and product

Close
NR

Nick Rico

Customer-acquisition leader and article author

Lucid
ND

Nicolas Dessaigne and Julien Lemoine

Cofounders

Algolia
NS

Nicolas Sharp

CEO and co-founder, author of the launch announcement

Attio
NV

Nicolas Vandenberghe

Cofounder

Chili Piper
NS

Nik Storonsky

Cofounder and CEO on the reviewed page

Revolut
NT

Nitin T Bhat

Executive author of the 2026 update

Heroku
NR

Noah Rolff

VP of Customer Success from 2026

Abnormal Security
NL

Noam Lovinsky

CEO of first alpha customer SpringFul

Coda
OB

Ofer Bengal and Yiftach Shoolman

Commercial-company founders

Redis
OS

Oleg Shchegolev

Co-founder

Semrush
OG

Oli Gardner

Co-founder and educator

Unbounce
OS

Oliver Sharp

Co-founder

Highspot
OT

Olly Thornton-Berry and Jack Bidgood

co-founders and school friends

Thirdfort
ON

Osvald Nitski and Bertie Vidgen

APEX coauthors

Mercor
PC

Parker Conrad

Co-founder and CEO

Rippling
PH

Parker Harris

Cofounder

Salesforce
PR

Patrick Ryan and Mary Lin

co-founders named in Odin’s official company record

Odin
PJ

Patrick and John Collison

Stripe
PA

Paul Allen

Co-founder

Microsoft
PB

Paul Biggar

Cofounder

CircleCI
PC

Paul Copplestone

co-founder and author of the alpha launch postmortem

Supabase
PF

Paul Forster

CEO at launch

Indeed
PR

Paul Roiter

CEO

Xelix
PW

Pengfei Wan

Head of Visual Generation and Interaction Center

Kling AI
PC

Peter Caputa IV and Carol Ortenberg

Early reseller/partner team

HubSpot
PF

Peter Fenton

Early investor and board member

New Relic
PR

Peter Reinhardt

Cofounder; founding CEO

Segment
PB

Phelim Bradley

co-founder and CEO

Prolific
PF

Phil Fernandez

Co-founder and CEO

Marketo
PL

Phil Libin

Early CEO

Evernote
PB

Philip Belamant

co-founder and CEO

Zilch
P

Philipp

co-founder

Conduct
PN

Pierre Naudé

CEO during fiscal 2021

nCino
PO

Pierre Omidyar

Founder

eBay
PD

Piotr Dąbkowski

Co-founder; research and engineering

ElevenLabs
PB

Pippa Begg

CEO named on the official company page

Board Intelligence
PR

Pradeep Rathinam

Chief Customer Officer in the 2020 announcement

Freshworks
PG

Pranav Ganesh

Author of self-serve Enterprise launch

Replit
RT

Ragy Thomas

Founder

Sprinklr
RV

Rahul Vohra

Founder

Superhuman
RD

Raj Dutt and Anthony Woods

Cofounders

Grafana Labs
RF

Rand Fishkin

Co-founder; early CEO and educator

Moz
RT

Ravi Thakur

Customer success and service delivery leader, 2016

Coupa
RG

Rian Gauvreau

Cofounder

Clio
RP

Rich Pierson

Co-founder

Headspace
RC

Richie Cartwright

founder named in the company’s YC profile

AIOS Medical
RP

Rick Perreault

Co-founder and CEO in historical interviews

Unbounce
RS

Rick Stollmeyer

Cofounder; early GTM and service lead

Mindbody
RB

Rob Bernshteyn

CEO during the scaling period

Coupa
RD

Rob Das

Cofounder named in the chapter

Splunk
RF

Rob Forman

Co-founder and president at the 2021 acquisition

Salesloft
RT

Rob Tarkoff

Combined-company CEO, 2026

Seismic
RZ

Rob Zuber

CTO at the time of the 2023 report

CircleCI
R

Robert

First paying user, as named in founder interview

Auth0
RB

Robert Brooks IV

Chief Commercial Officer

Lambda
RH

Robert Hohman

Cofounder and CEO at launch

Glassdoor
RM

Robert Muñoz

Co-founder

Typeform
RW

Robert Wahbe

Co-founder and former standalone CEO

Highspot
RM

Ross Moser

Former VP Customer Success and Operations; later CPO

SurveyMonkey
RT

Rowan Trollope and Benjamin Renaud

Executive and technical leaders in the 2025 change

Redis
RM

Roy Mann

Co-founder and co-CEO

monday.com
RR

Roy Reznik

Co-founder

Wiz
RZ

Rujul Zaparde

CEO

Zip
RK

Russell Kaplan

Co-founder and president

Cognition
RB

Ryan Barretto

CEO; previously global sales and success leader

Sprout Social
RE

Ryan Engley

Early customer-success leader; later VP Product Marketing

Unbounce
RF

Ryan Finley

Founder

SurveyMonkey
RG

Ryan Graves

Early general manager

Uber
RH

Ryan Holmes

Founder

Hootsuite
RH

Ryan Hoover

Founder

Product Hunt
RK

Ryan King

Cofounder

Chime
RS

Ryan Singer

Early designer and product practitioner

Basecamp
RS

Ryan Smith

Co-founder and early CEO

Qualtrics
SW

Saji Wickramasekara

Cofounder and CEO; letter author

Benchling
SS

Salvatore Sanfilippo

Redis creator; later developer evangelist

Redis
SL

Sam Liang

Co-founder and CEO

Otter.ai
SO

Sam Oh

Marketing leader in the 2024 account

Ahrefs
SP

Sam Pillar

Cofounder and CEO

Jobber
SW

Sam Wolk

MIT Sustainable Design Lab user

Lightning AI
SJ

Sanjay Jeyakumar

Co-founder

Abnormal Security
SB

Sanjit Biswas

Cofounder and CEO; letter author

Samsara
SN

Santiago Nestares

co-founder and CEO

DualEntry
SB

Sarah Bird

CEO during 2016 refocus

Moz
ST

Sarung Tripathi

VP Customer Experience in Pylon case study

Together AI
SH

Sasha Haco

CEO and co-founder

Unitary
SB

Scott Breitenother, Duncan Fraser, Danny Brown and Michelle Ballen

Early Casper practitioners

dbt Labs
SC

Scott Cook and Tom Proulx

founders named in the company history

Intuit
SF

Scott Farquhar

Co-founder

Atlassian
SH

Scott Heiner

Early employee

Surge AI
SJ

Scott Johnston

Executive leading the 2019 refocus

Docker
SW

Scott Wu

Co-founder and CEO

Cognition
SW

Sean Walters

CRO, former Medallia and IBM sales leader

Datadog
S

Seb

co-founder with Secret Escapes operating experience

Ben
SM

Sergie Magdalin

Co-founder

Webflow
SK

Shahed Khan

Co-founder

Loom
SB

Shay Banon

Elasticsearch creator and Elastic co-founder, author of the retrospective

Elastic
SL

Shida Li

Co-founder

Obsidian
SM

Shishir Mehrotra

Co-founder

Coda
SR

Shiv Rao

Founder and CEO in the account

Abridge
SB

Shlomi Ben Haim

Cofounder

JFrog
SL

Simon Last

Co-founder

Notion
SW

Simon Wistow

Cofounder

Fastly
SH

Solomon Hykes

Founder

Docker
ST

Soumya Tulloss

SVP of Sales

Fireworks
SV

Sridhar Vembu

Co-founder; early salesperson

Zoho
SV

Stan Vishnevskiy

Cofounder

Discord
SE

Steli Efti

Co-founder and CEO

Close
SP

Stepan Pachikov

Original Evernote founder

Evernote
SC

Stephanie Carullo

COO appointment in the cited announcement

Box
SB

Stephen Balaban

Co-founder & CTO

Lambda
SW

Stephen Whitworth

founder and author of the US expansion explanation

incident.io
SB

Steve Ballmer

First business manager, hired 1980

Microsoft
SC

Steve Cox

CEO of combined Clari and Salesloft

Clari
SF

Steve Fredette

Co-founder

Toast
SG

Steve Goldberg

CRO appointed in 2020

Salesloft
SH

Steve Huffman

Co-founder

Reddit
SJ

Steve Jobs

Co-founder

Apple
SP

Steve Pace

CRO / worldwide sales leader in scaling period

Dynatrace
SR

Steve Rowland

President appointed in 2023

Klaviyo
SW

Steve Wozniak

Co-founder

Apple
SH

Steven Hao and Walden Yan

Founding technical/product team

Cognition
SH

Steven Hunter

CEO and co-founder

9fin
SB

Stewart Butterfield

Co-founder; CEO during the period studied

Slack
SA

Sualeh Asif, Aman Sanger and Arvid Lunnemark

Co-founders

Cursor
SB

Sue Barsamian

HP senior vice president of indirect sales in the case study

Anaplan
SJ

Sundeep Jain

President

Mercor
SC

Surojit Chatterjee

CEO and founder

Ema
SM

Surya Midha

Cofounder; COO at launch, later board chairman

Mercor
T

Taavet

Cofounder named in the official story

Wise
TZ

Tao Zhang

Co-founder and chief product officer

Manus
TP

Thomas Paul Mann

Co-founder and author of the Teams launch announcement

Raycast
TW

Thomas Wolf

Cofounder

Hugging Face
TT

Tien Tzuo

Founder and category evangelist

Zuora
TG

Tim Glaser

Cofounder and co-CEO

PostHog
TJ

Tim Jenkins and Jose

Cofounders named in the interview

SendGrid
TS

Tim Soulo

CMO and product adviser

Ahrefs
TZ

Tim Zheng

Founder and CEO

Apollo.io
TR

Timo Rein

Co-founder

Pipedrive
TL

Tobi Lütke

Founder and CEO identified in the retrospective

Shopify
TM

Todd McKinnon

Cofounder and interview subject

Okta
TG

Tom Gonser

Founder

DocuSign
TL

Tom Lowry

Designer advocate

Figma
TL

Tomer London

co-founder and CPO

Gusto
TW

Tomer Weingarten

Founder and CEO

SentinelOne
TT

Tony Thomas

Co-founder; early technical product builder

Zoho
TX

Tony Xu

Co-founder and CEO

DoorDash
TC

Tooey Courtemanche

Founder and CEO in the interview

Procore
TA

Tope Awotona

Founder

Calendly
TÖ

Torkel Ödegaard

Project creator and cofounder

Grafana Labs
TK

Travis Kalanick

Co-founder and initial incubator

Uber
TD

Tri Dao

Chief Scientist, appointed July 2023

Together AI
TW

Trish Webb

Chief Customer Officer at research date

Demandbase
TH

Tristan Handy

Cofounder

dbt Labs
TS

Tuhin Srivastava

Co-founder & CEO

Baseten
UL

Udi Ledergor

Marketing leader; later chief evangelist

Gong
VK

Vahe Kuzoyan

Cofounder and head of product in the memo

ServiceTitan
VN

Valentin Neumann

CEO and co-founder

Cortea AI
VR

Venkat Rangan

Co-founder and CTO

Clari
VH

Vinay Hiremath

Co-founder

Loom
VV

Vipul Ved Prakash

Cofounder and CEO

Together AI
VB

Viral Bajaria

Technical co-founder

6sense
VM

Vlad Magdalin

Co-founder

Webflow
VY

Vlad Yatsenko

Cofounder

Revolut
WF

Wade Foster

Co-founder and CEO

Zapier
WP

Wayne Pommen

Chief Revenue Officer on the reviewed page

Affirm
WA

Will Ahmed

Founder and CEO

Whoop
WP

Will Pearce and Ed Boulle

co-founders with space-industry backgrounds

Orbital
WF

William Falcon

Founder; creator of PyTorch Lightning

Lightning AI
WZ

William Zeqiri

co-founder with Dubai Holding startup experience

Fresha
WC

Wilson Chan

founder and CEO

Permutable
WW

Winston Weinberg

Cofounder and CEO

Harvey
XH

Xiao Hong (Red)

Co-founder and CEO

Manus
YD

Yerzat Dulat

Co-founder; technical leadership

Higgsfield
YD

Yevgeny Dibrov

Co-founder and CEO during startup growth

Armis
YJ

Yichao 'Peak' Ji

Co-founder and chief scientist

Manus
YC

Yinon Costica

Co-founder

Wiz
YL

Yoav Landman and Fred Simon

Cofounders

JFrog
YJ

Yun Jin

Head of AI Infrastructure, Fireworks — customer

Crusoe · Fireworks
ZN

Zach Nelson

CEO during the major independent scaling period

NetSuite
ZP

Zach Perret and William Hockey

Cofounders

Plaid
ZW

Zach Weinberg

Cofounder

Flatiron Health
ZC

Zack Cable

CRO appointed in 2022

Otter.ai
ZE

Zeb Evans

Founder and CEO

ClickUp