Lovable
An open-source audience became a self-serve market—and then an enterprise buying journey.
Deep research 11 sources
AI company go-to-market case studies: New companies.
Old GTM questions.
Product adoption is the beginning. Follow what happens when a team must turn attention into payment, retention, and expansion.
19 AI companies
ElevenLabs
A creator demo became an enterprise deployment business
Deep research 14 sources
Perplexity
A useful answer earned attention; distribution and enterprise workflows had to earn revenue
Deep research 14 sources
Manus
Viral autonomy needed payments, workflow education and enterprise trust
Deep research 16 sources
Cognition
From an autonomous-engineer demo to a deployed enterprise workforce
Deep research 19 sources
Kling AI
A video platform’s model became a global creative product
Deep research 9 sources
Crusoe
An energy beachhead became an enterprise compute business.
Deep research 10 sources
Midjourney
The community was the demo, classroom and distribution channel
Deep research 7 sources
Higgsfield
A consumer app found its business in professional creative control
Deep research 11 sources
Lightning AI
Open-source trust opened the door. Cloud operations became the harder test.
Deep research 8 sources
Replit
The browser removed setup friction; the agent widened the buyer; self-serve enterprise kept the purchase fast.
Deep research 13 sources
Baseten
The product narrowed. The customer problem became urgent.
Deep research 11 sources
Lambda
The buyer moved from ML engineer to head of compute.
Deep research 7 sources
Fireworks
A simple API lands the developer. Specialized performance earns the account.
Deep research 13 sources
Together AI
Open-source credibility opened the door. Production economics expanded the account.
Deep research 11 sources
Surge AI
Sell researchers better judgment, then deliver it at industrial scale.
Deep research 10 sources
Scale
An easy API sold the first job. Customer success and strategic trust determined the next one.
Deep research 14 sources
Mercor
A recruiting marketplace discovered that its best customer needed a research operations partner.
Deep research 15 sources
Cursor
A developer-loved editor became an enterprise revenue engine
Deep research 14 sources