Expensify
The employee's expense report became the sales introduction
Source-backed brief 3 sources
GTM pattern · 2 company GTM examples: Accountant channel.
Across companies.
2 companies, all source-backed briefs. Also classified Product Led 2, Human Led 2, Partner Led 2. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
2 companies classified under Accountant channel
Bill.com
Accountants and banks became distribution for a back-office workflow
Source-backed brief 1 source