Moz
An educational audience became a software market—and expansion later outran focus
Source-backed brief 4 sources
GTM pattern · 2 company GTM examples: Audience before product.
Across companies.
2 companies, all source-backed briefs. Also classified Product Led 2, Human Led 2. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
2 companies classified under Audience before product
Unbounce
Teach the market before launch, then learn which customers actually pay back
Source-backed brief 5 sources