Okta
Cloud adoption created the pain, but the category still needed time to mature
Source-backed brief 1 source
GTM pattern · 2 company GTM examples: Market timing.
Across companies.
2 companies, all source-backed briefs. Also classified Product Led 1, Human Led 1, Marketing Led 1. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
2 companies classified under Market timing
Nubank
Use the smartphone shift to challenge an incumbent banking experience
Source-backed brief 1 source