Discord
The founders invited a gaming community to give live feedback, then monetized enhanced participation.
Source-backed brief 4 sources
GTM pattern · 4 company GTM examples: Network effects.
Across companies.
4 companies, all source-backed briefs. Also classified Product Led 4, Human Led 2, Marketing Led 1. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
Often appears with Community (2)
4 companies classified under Network effects
A small circle seeded the audience; advertising required a separate revenue engine
Source-backed brief 2 sources
A narrow communications promise carried a global referral engine
Source-backed brief 1 source
PayPal
Payments recruited recipients while merchants supplied monetizable activity
Source-backed brief 1 source