Airtable
A nonprofit’s operational problem made a horizontal database concrete
Source-backed brief 4 sources
GTM pattern · 3 company GTM examples: No-code.
Across companies.
3 companies, all source-backed briefs. Also classified Product Led 3, Human Led 3, Partner Led 1. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
3 companies classified under No-code
Coda
The first alpha lost every user; later pricing had to protect sharing
Source-backed brief 3 sources
Bubble
Founder demos and a $50 check proved demand before no-code became familiar
Source-backed brief 1 source