Dropbox
The shared file became distribution; the paid plan became a capacity and workflow upgrade
Source-backed brief 3 sources
GTM pattern · 2 company GTM examples: Referrals.
Across companies.
2 companies, all source-backed briefs. Also classified Product Led 2, Marketing Led 2. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
2 companies classified under Referrals
Hotjar
A low-friction research bundle converted a beta community, then needed agency-specific workflows
Source-backed brief 4 sources