Slack
A founder-recruited pilot became a team-by-team adoption engine
Source-backed brief 3 sources
GTM pattern · 2 company GTM examples: Collaboration.
Across companies.
2 companies, all source-backed briefs. Also classified Product Led 2, Marketing Led 2, Human Led 1. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
Often appears with Freemium (2) Land and expand (2)
2 companies classified under Collaboration
Dropbox
The shared file became distribution; the paid plan became a capacity and workflow upgrade
Source-backed brief 3 sources