Buffer
A minimal willingness-to-pay test preceded content-driven distribution
Source-backed brief 4 sources
GTM pattern · 2 company GTM examples: Content marketing.
Across companies.
2 companies, all source-backed briefs. Also classified Marketing Led 2, Product Led 1, Human Led 1. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
2 companies classified under Content marketing
Marketo
[Inference] Build the audience before the product, then prove marketing can create revenue
Source-backed brief 4 sources