GTM pattern · 4 company GTM examples: Enterprise expansion.
Across companies.

4 companies, all source-backed briefs. Also classified Human Led 4, Product Led 3, Partner Led 2. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.

4 companies classified under Enterprise expansion

Social media management

Sprout Social

Content-fed trials became a broader enterprise customer-engagement motion

Source-backed brief 5 sources

Account intelligence and GTM

6sense

Predictive accuracy was not enough; customers needed an explanation and a workflow

Source-backed brief 6 sources

Virtualization and private cloud

VMware

[Inference] An uninterested enterprise market became reachable through technical users and partners

Source-backed brief 4 sources

Process intelligence

Celonis

[Inference] Sell measurable operational value, then make value engineering the whole customer lifecycle