SAP
Build beside the customer, then turn bespoke learning into modules
Source-backed brief 1 source
GTM pattern · 2 company GTM examples: Modular expansion.
Across companies.
2 companies, all source-backed briefs. Also classified Human Led 2, Product Led 1, Partner Led 1. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
2 companies classified under Modular expansion
CrowdStrike
A shared endpoint agent reduced the friction of module expansion
Source-backed brief 1 source