Atlassian
Self-service buying scaled because implementation complexity had somewhere else to go
Source-backed brief 3 sources
GTM pattern · 3 company GTM examples: Partners.
Across companies.
3 companies, all source-backed briefs. Also classified Product Led 3, Human Led 3, Partner Led 3. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
Often appears with Land and expand (3)
3 companies classified under Partners
monday.com
A measured self-service funnel became a staffed expansion system
Source-backed brief 3 sources
DocuSign
Embedded distribution opened the door; implementation expanded the account
Source-backed brief 3 sources