Calendly
A useful scheduling link carries the product into the next customer’s workflow
Source-backed brief 2 sources
GTM pattern · 4 company GTM examples: Workflow distribution.
Across companies.
4 companies, all source-backed briefs. Also classified Product Led 4, Human Led 4. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
Often appears with Freemium (3) Land and expand (3) Customer education (2)
4 companies classified under Workflow distribution
Loom
The recorder escaped its original use case and became a workplace communication product
Source-backed brief 4 sources
Typeform
The respondent experience became both differentiation and distribution
Source-backed brief 3 sources
SurveyMonkey
Viral survey distribution became an account-intelligence sales system
Source-backed brief 3 sources