Stack Overflow
An existing developer audience solved the community cold start; commercial buyers came through different products.
Source-backed brief 5 sources
GTM pattern · 2 company GTM examples: Audience-led distribution.
Across companies.
2 companies, all source-backed briefs. Also classified Product Led 2, Marketing Led 2, Human Led 1, Partner Led 1. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
Often appears with Community (2)
2 companies classified under Audience-led distribution
Product Hunt
Curated participation came before software; the valuable audience later supported paid promotion.
Source-backed brief 2 sources