Scale
An easy API sold the first job. Customer success and strategic trust determined the next one.
Deep research 14 sources
GTM pattern · 2 company GTM examples: Channel partnerships.
Across companies.
2 companies: 1 extended case and 1 source-backed brief. Also classified Human Led 2, Partner Led 2, Product Led 1. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
Often appears with Developer adoption (2) Land and expand (2)
2 companies classified under Channel partnerships
New Relic
A narrow Rails wedge and a free-tier experiment made enterprise monitoring easier to adopt.
Source-backed brief 4 sources