Fireworks
A simple API lands the developer. Specialized performance earns the account.
Deep research 13 sources
GTM pattern · 2 company GTM examples: Customer co-development.
Across companies.
2 companies: 1 extended case and 1 source-backed brief. Also classified Human Led 2, Product Led 1, Partner Led 1. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
2 companies classified under Customer co-development
SAP
Build beside the customer, then turn bespoke learning into modules
Source-backed brief 1 source