Snyk
Developers supplied adoption; security teams supplied the budget.
Source-backed brief 3 sources
GTM pattern · 3 company GTM examples: Multi-stakeholder sale.
Across companies.
3 companies, all source-backed briefs. Also classified Product Led 3, Human Led 3, Marketing Led 2, Partner Led 2. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
Often appears with Developer adoption (2) Land and expand (2)
3 companies classified under Multi-stakeholder sale
Plaid
Solve one complete financial-data job, then grow with the builders who ship quickly.
Source-backed brief 2 sources
Stack Overflow
An existing developer audience solved the community cold start; commercial buyers came through different products.
Source-backed brief 5 sources