Wistia
Turn video education into demand, then restore the economics of independent growth
Source-backed brief 3 sources
GTM pattern · 3 company GTM examples: Pricing experimentation.
Across companies.
3 companies, all source-backed briefs. Also classified Product Led 2, Human Led 2, Marketing Led 1. [Inference] These companies share a research classification. The details and boundary conditions vary by segment and period.
Often appears with Services to software (2)
3 companies classified under Pricing experimentation
Basecamp
An agency's own coordination problem became a product clients could carry elsewhere
Source-backed brief 6 sources
Outreach
Recruiters wanted the engine; sales teams taught the founders how to scale it
Source-backed brief 5 sources